About Trusted Life Circle
Our Story
The idea for Trusted Life Circle began as a personal passion project when TLC CEO Andy Reiland’s mother, Nancy, was diagnosed with dementia in 2022. As her primary caregiver, Andy saw firsthand how smartphones could both help and hinder someone navigating cognitive decline.
Wanting to create a better experience, Andy reached out to his cousin/Nancy’s nephew, Tommy Calvy to explore technical solutions. While assistive tools on smartphones provided some benefits, they also revealed major limitations—leading us to think bigger about how technology could better support individuals with dementia.
Dementia diagnoses will continue to rise, impacting Baby Boomers, Gen X, and future generations. Long-term smartphone users like Nancy highlight the growing need for dementia-friendly digital experiences that simplify connection and make smartphones a source of support rather than frustration.
With Trusted Life Circle, we are developing a social media app designed for people with dementia—helping loved ones easily share meaningful moments in a way that is clear, engaging, and accessible.
TLC is currently in development, with plans to launch a beta version soon! Stay connected with us by joining our email list to receive updates and be among the first to experience the future of dementia-friendly smartphone connection.
Team
Andy Reiland
CEO, co-founder
Andy Reiland is a creative director based in Milwaukee, Wisconsin. In 2022, his mother was diagnosed with early dementia, and Andy became her primary caregiver. This personal experience led him to explore new ways to use technology as a supportive tool for people with dementia. Drawing on nearly two decades of creative development experience, he co-founded Trusted Life Circle to build a better digital connection for families navigating dementia care.
Tommy Calvy
CTO, co-founder
Tommy Calvy grew up in Wisconsin and then went to the University of Miami where he studied Software Engineering. He spends much of his time doing church activities and creating software for passion projects. After talking to Andy about solutions to help care for his mother with dementia, he built a prototype for her which led to teaming up with Andy to create Trusted Life Circle.
Kevin Jennings
UX and Product Advisor
Kevin Jennings is a technologist living and working in Milwaukee Wisconsin. In 2021 he lost his father to dementia. His experience navigating dementia with his father motivates and informs his work with TLC. Kevin is a Sr. UX architect and has worked as a consultant for many notable Milwaukee companies.
Roadmap
At Trusted Life Circle, we believe in transparency and thoughtful progress. Our roadmap outlines the key milestones guiding our journey from early development to full launch. As we build, test, and improve, we’re committed to keeping our community informed every step of the way.
Project and Team Conception
App Design and Development
TLC App Beta Launch for iPhone via TestFlight
TLC Beta V2.0 Launch for iPhone via TestFlight
- Desktop Access for non-iPhone Users
Trusted Life Circle App Store Launch for iPhone
Trusted Life Circle Google Play Store Launch for Android
Ongoing Feature Expansions & User Feedback Integration
Our Values
1. Quality of Life
At Trusted Life Circle, we aim to enhance quality in daily life for individuals with dementia, caregivers, and loved ones through ease, connection, and meaningful moments.
2. Creative Connection
With TLC, we believe what we are building promotes tangible community, and a sense of stability in an uncertain journey. We aim to Foster meaningful moments and support networks in ways previously unattainable, helping loved ones navigate dementia together.
3. Dementia-Informed Design
We strive to create design informed with firsthand dementia care experience. TLC prioritizes simplicity, accessibility, and ease to support intuitive engagement.
4. Remote Access and Tailored Care
We aim to equipt caregivers so they can seamlessly curate experiences, manage interactions, and safeguard loved ones with advanced, remote administration, keeping the app experience fuss-free.
5. Privacy and Protection
TLC values itself in providing a private, secure social space designed for dementia care, ensuring sensitive interactions remain protected and free from distractions.
Our Vision
Trusted Life Circle (TLC) was born from compassion, empathy, and direct personal experience—what began as a personal solution quickly revealed its greater purpose: to improve the quality of life for millions navigating dementia care.
At TLC, our vision is grounded in lived experience, empathy, and genuine understanding of caregiver challenges.
We’re building more than an app—we’re creating a meaningful tool, driven by compassion, real-world insights, and the belief that everyone deserves connection, dignity, and ease, regardless of cognitive decline.
We envision a future where smartphones become a lifeline, not a liability, for all those navigating dementia and Alzheimer’s.
Frequently Asked Questions
Who is TLC designed for?
TLC is designed for individuals living with dementia and Alzheimer’s, as well as their close caregivers, family members, and friends.
When will TLC be available?
We are currently preparing for our beta release via Apple TestFlight in June 2025, followed by a full iPhone App Store launch and a Google Play Store release for Android.
How is TLC different from regular social media?
Unlike traditional social media, TLC is designed specifically for dementia care. It reduces clutter, removes the risk of scammers, removes ads, and focuses solely on meaningful, safe, and calming interactions.
Will TLC be available for Android?
Yes! While we are launching first on iPhone, we plan to release on the Google Play Store for Android in Fall 2025.
Is TLC free to use?
TLC will offer a free version with essential features. Premium features and caregiver tools may be introduced later with optional subscriptions or one-time upgrades.
What features will be available in the beta version?
Our beta includes core features like photo sharing, private Circle setup, and basic caregiver tools. More advanced features like Smart Sessions and detailed insights will come in later versions.
How is user privacy protected?
TLC is built with security and privacy as top priorities. All data is encrypted, and only invited members can access a VIP’s Circle. We never sell or share personal data.